Goal: To curate and deliver a weekly newsletter that highlights exciting and free local events happening over the weekend, encouraging community engagement and fostering a sense of connection among residents.

Target Audience: Residents and visitors interested in exploring local events, including families, young adults, and seniors, residing in the targeted geographic area.

Content Strategy:

**1. Weekly Event Highlights:

• Curate a diverse list of free events including outdoor festivals, art exhibitions, live performances, farmers’ markets, and community workshops.
• Include brief descriptions, dates, times, and locations for each event.
• Showcase events that cater to various interests and age groups to appeal to a wide audience.

**2. Local Spotlight:

• Feature interviews with local artists, musicians, chefs, or community leaders to provide insights into the vibrant local culture.
• Share their stories, inspirations, and contributions to the community.

**3. DIY Corner:

• Provide easy and fun DIY project ideas related to upcoming events.
• Include step-by-step instructions, materials needed, and tips to encourage readers to create their event-related crafts or decorations.

**4. Community Corner:

• Encourage readers to share their experiences and photos from past weekend events.
• Feature user-generated content, highlighting the diverse experiences of the community members.

**5. Local Business Spotlight:

• Showcase local businesses supporting the featured events, such as restaurants, cafes, and boutiques.
• Offer exclusive discounts or promotions for newsletter subscribers to encourage supporting local businesses.

**6. Event Previews:

• Provide sneak peeks of upcoming weekend events, building anticipation and excitement among readers.
• Include insider information, behind-the-scenes details, and exclusive interviews with event organizers.

**7. Interactive Content:

• Include polls, quizzes, or surveys related to upcoming events to engage readers and gather feedback.
• Organize contests or giveaways, encouraging readers to participate and win event tickets, merchandise, or other local goodies.

**8. Local Resources:

• Share useful information about public transportation, parking, and accessibility for the featured events.
• Provide links to relevant local websites, maps, and guides to help readers plan their weekend outings effectively.

**9. Event Reviews:

• Publish reviews and highlights from past weekend events, sharing the best moments, crowd favorites, and interesting discoveries.
• Include quotes from attendees, creating a sense of community and shared experiences.

**10. Social Media Integration: – Encourage readers to follow social media profiles dedicated to the newsletter, promoting real-time updates, event coverage, and community engagement. – Include social media handles and hashtags related to the events for readers to share their experiences online.

**11. Newsletter Design: – Use visually appealing and mobile-responsive templates for the newsletter layout. – Include vibrant images, infographics, and event posters to enhance the visual appeal and convey information effectively.

**12. Consistency and Timeliness: – Send out the newsletter every Thursday evening to help readers plan their weekend activities in advance. – Consistently maintain the newsletter schedule to build trust and anticipation among subscribers.

**13. Feedback Loop: – Encourage readers to provide feedback, suggestions, and event recommendations. – Regularly analyze subscriber engagement data to understand readers’ preferences and tailor content accordingly.

By implementing this content strategy, the newsletter “DiscoverLocal” will not only serve as a comprehensive guide to free local weekend events but also foster a sense of community, promote local businesses, and encourage active participation from its readership.